HOTH – acronym for “hit’em over the head” – is an SEO agency providing SEO, PPC and content marketing services for businesses to grow their online presence. This SEO company steadily grew their authority in a competitive industry, providing white label services to other SEO agencies.

But are they as good as they claim to be? Do you want to find out if The HOTH is the right choice for building your website’s SEO strategy?

Well, we carried out a HOTH review to find out if they are really worth the hype. Let’s check out what this agency has to offer.

HOTH Services

1. HOTH X Managed SEO Service

From our review, we found HOTH X to be the most comprehensive HOTH product for businesses that require targeted traffic on their websites.

This fully managed SEO service is a combination of SEO plan, link building, and premium content creation. You’ll also get a campaign manager to serve as a guide for your SEO campaigns. So, basically, it’s an all in one product. You should also note that 100% of your budget for this service goes towards SEO campaign and not management.

Check out this pictorial diagram of how the HOTHX product plan works and how to get started:

Pricing Details for HOTH X Packages

The minimum budget for HOTH X is pegged at $500/month. However there are different packages that accommodate bigger budgets up to $60,000 per month. These packages also attract an additional set up of $250, which is a one-time payment.

What we liked most about HOTH X is that users can get all the essential services required to achieve a successful SEO strategy. However, it has some drawbacks.

Cons

One of the major drawbacks of THE HOTH X is its service cost for. It is quite expensive for growing businesses.
There are also three pricing plans ($500, $1,000 and $2500) for what appears to be the same service offerings.
Their marketing services are not reseller-friendly as opposed to their claim.

2. Link Building

HOTH Foundations

We tested this package to assess its strength in creating contextual links that build authority for your website.

Like the name implies, HOTH Foundations represents the foundation for building powerful back links to websites.

HOTH Foundations is built to provide your website with in-content and links to popular blogging sites, using a manual outreach approach. The end goal of this product is to increase web traffic and ranking for keywords on search engines via back links.

Another feature of this product is content creation. HOTH has a team of content writers that specialize in creating original and relevant content. These content are used to build links back to their clients’ websites.

However, we don’t recommend this product if you’re looking to boost back links for website. HOTH Boost is better tailored for this. HOTH Boost will help you create posts on domain authority websites to either increase your website’s authority or rank your secondary properties.

Check out the pictorial diagram of how HOTH Foundations work:

Pricing Details of HOTH Foundations

The minimum budget for HOTH Foundations is pegged at $60, which is a more affordable product than HOTH X. However, it offers only one service option compared to HOTH X that is a more comprehensive plan.

Here’s a breakdown of the different service options and payment plans:

● HOTH Guest Post

HOTH Guest Post is designed to connect users with high domain authority sites related to their industry. They offer two packages – Domain Authority, and Publisher Traffic.

Once HOTH secures a guest post spot relevant to your web content, the content team will create unique articles that naturally includes your links on those sites. The results differ from link building agencies that secure guest post spots through private blog platforms.

However, using HOTH Guest post does not automatically guarantee that your website will get high organic traffic. The process is manual and gradual, and requires patience.

Pricing Details of HOTH Guest Post

The minimum cost of securing Guest Posts from HOTH is $100. However, there are two packages on offer depending on the results you’re looking to achieve.

Here’s a breakdown of the two different packages and the pricing plans:

HOTH Local

HOTH Local is designed to increase online visibility within a particular locality. Once you register, your business information will be registered online in relevant local and industry directories.

3. HOTH Blogger for Content Creation

HOTH Blogger is designed for businesses looking to build organic content for their websites or blogs. This service includes delivery of content, topic ideation, SEO optimizations and unlimited revisions.

HOTH has a team of writers that provide content that matches with their client’s brand tone.

However, what we find heinous about this service is that HOTH claims to offer high quality content, but pegs HOTH Blogger Pro service at twice the cost of HOTH Blogger service. This claim appears contradictory if they have different prices for the same quality of articles.

However, the good thing about this HOTH Blogger product is that you can request for as many revisions until you’re satisfied.

HOTH Free SEO Tools

You don’t need a budget to use HOTH free tools. These SEO tools are made available to analyze and improve your SEO performance.

Here are some of the free tools that you can take advantage of:

1. SEO Tools

Not only does The HOTH deal in link building services, but also SEO tools. These improve site rankings and visibility on search engines.

SEO Report Tool
Backlink Checker
Domain Authority Checker
Search Competition
Organic Traffic Stats
Keyword Extraction
Rankings Checker

2. Keyword Search Tools

Using the appropriate keywords is very essential for improving online visibility and overall SEO efforts. These keyword search tools are useful for keyword research and analysis.

Keyword Gap Analysis
Keyword Research
Keyword Volume Checker

Though HOTH’S keyword search tools do a good job, it doesn’t replace the need for a more comprehensive keyword research tool.

3. Content Tools

Your web content is one of the things that get the attention of your target audience. These tools will assist you in creating a winning content marketing strategy.

Blog Topic Generator
Headline Generator
Keyword Density
Content Readability
Word Count

4. Website Tools

The HOTH provides a range of SEO tools to help you improve the rankings of your website rankings on different search engines.

SSL Certificate Checker
Conversion Rate Calculator
Domain Age Checker
Online Logo Maker

5. Auditing Tools

These tools are designed to help you audit and improve your website’s overall performance.

SEO Audit
Review & Reputation Audit
Local SEO Business Listing Audit
Business Valuation Tool
PPC ROI Calculator

After testing some of these tools, we could say that they’re fairly okay. However, given that they are free tools, you shouldn’t have high expectations.

On the other hand, what we didn’t like about some of these free SEO audit tools is that, you’d have to provide your email address to make use of them. So, there’s a high probability that you’d get follow-up emails from HOTH.

Pros and Cons of HOTH

Pros

Several custom options for various SEO needs
Offers more advanced SEO services compared to other SEO agencies
User-friendly dashboard
Responsive customer service and SEO experts
Offers free SEO tools
SEO experts available for consultation